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Application Papers:
An application paper requires you to identify one relevant article from a respectable news source (i.e., WSJ, Forbes, Fortune) and critically review through the perspective of the material and work assigned for the week. Each paper should be 2-double spaced pages long (750 words minimum,
Times New Roman, 12-point font). Please, don’t use other font sizes or formatting to make up for the length requirement. Please, make sure to include the printout of the article in the paper’s Appendix.
Each application paper should have the following four sections:
1. Brief summary of the article.
2. The most important thing that you learned from the article.
3. How the article relates to the material discussed in the module.
4. How the article helps you become a better manager/future CEO.

Reflection Journals:
In each Module you will be assigned to watch an interview with a current or former famous CEO and reflect on what you learned from the interview. Your reflection can be about anything related to the interview (e.g., what you learned, what ideas you got, did it motivate you, etc.). The writing can be informal. This is an opportunity for you to share your thoughts and reaction directly with me. The submission should be one page, single-spaced, 12-point font, Times New Roman (600 words minimum).
Link: https://www.youtube.com/watch?v=xl32J4TCS0E

Week 9:
Corporate Social Responsibility

Learning Objectives
By the end of today’s session, you should be able to:

Define Corporate Social Responsibility (CSR) framework.

Discuss the important of CSR and interpreting strategy through a CSR perspective.

Delineate environment, social and governance (ESG) criteria.

2

Corporate Social Responsibility (CSR)
CSR refers to a self-regulating business model within which firms voluntarily adopt socially accountability principles.

Historically CSR-type behaviors were voluntary, however, with wide adoption they become “less voluntary.”

3

Corporate Social Responsibility (CSR)
CSR has a triple-focus/triple bottom line:
Economic/profit.
Social/people.
Environment/planet.

Stakeholders and vectors of accountability:
Employees.
Contractors/suppliers/partners.
Shareholders.
Public at large.
Government.
Environment.

4

Environmental, Social, and Governance (ESG) Criteria
ESGs are standards/metrics by which firms (and other financial vehicles) are evaluated on socially consciousness of their operations.

They typically evaluate strengths/weaknesses in terms of:
Governance.
Social factors.
Environmental factors.

5

Why CSR and ESGs?
Important (positive) moral/ethical consideration (i.e., “it’s the right thing to do”.)

It has the potential to mitigate the “dark side” of profit seeking.

It is “good for business” or doing “well by doing good” (i.e., generational shifts in social and environmental awareness).

6

Shortcomings CSR and ESGs?
“Window” dressing.

Virtue signaling.

Potential politicization.

7




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