Business to Business Activities
Each week, you will be asked to respond to the prompt or prompts in the discussion forum. Your initial post should be a minimum of 300 words in length, and you should respond to two additional posts from your peers.
Many towns and small cities have Web sites that they use to interact with their citizens. Describe three departments that should be included on the home page of a small town’s Web site and describe the citizen interactions that should be facilitated by the site for each department. If you were designing the web site – what else would you include? Give examples of how it would benefit the community and its members.
Chapter 5
Chapter 6
Required Text
Schneider, G. P. (2015). Electronic Commerce (11th ed.).
Stamford, CT: Cengage Learning.
Boston, MA. ISBN: 9781285742298
BUS615 Ecommerce
Purchasing, logistics and business processes include many steps and sequences to complete the business flow from identification of needs to completing transactions.
Figure 5-1 of Schneider, 2015 illustrated the typical business process.
Information systems and the Internet have improved the efficiency of the business process through enhancing information systems and Internet based processes through the implementation of Electronic Data Interchange (EDI).
EDI invokes a set of standards for common business transactions to make the business process more efficient.
See figure 5-5 Schneider, 2015 (p. 219) for an example of common EDI transactions. Compare the information flow in a paper process as illustrated in Schneider, 2015 (Figure 5-6 p. 220) with the Information flow in an EDI process as illustrated in figure 5-7 Schneider, 2015.
Business to Business Activities; Improving efficiency and reducing cost.
Chapter 5
Electronic marketplaces and portals started in the 1990s with industry and market specific hub or portals.
The specific nature of these hubs limits the business of the hubs to certain markets. In the 2000s Internet business grew and so did the need for more diverse hubs that would align to more than one specific market (Schneider, 2015).
While these portals are also available in the private sector, Business-to-Business (B2B) portals provide for an industry consortium market place.
Figure 5-13 (Schneider, 2015) provides an illustration of the characteristics of the B2B market.
Business –to- Business Activities; Improving efficiency and reducing cost.
Chapter 5
The prominence of Social Networking is such that it has become a dominant market venue for an online mobile social society.
The development of Social networking sites, as illustrated in figure 6-1, Schneider, 2015, underscores the demand for social media and the response from the technological community to support.
Figure 6-2 Schneider, 2015, illustrates, essentially, the market available through social media in that nearly the entire northern hemisphere is connected via some form of social media.
Chapter 6
Social networking, mobile commerce and online auctions
Smart phones have changed the marketing scheme by providing a device that connects consumers to the Internet remotely providing for a mobile social market.
The operating systems that power these devices have evolved as the need for getting and staying connected to a global social market increases.
Figure 6-5 Schneider, 2015, illustrated the changes in Smart Phone operating systems market share.
Note the decline of the Black Berry operating system share from 2006 to 2011 as Black Berry remained more of a business application as did windows while Android and Apple focused more on the social connectivity aspect of the market.
The social mobile market has many aspects including Social Networking web sites for shoppers, Idea-based Social Networking and virtual learning networks (Schneider, 2015,. These mobile devices, networks and markets represent the third wave in Ecommerce.
Chapter 6
Social networking, mobile commerce and online auctions
Ecommerce has been placed in the consumer’s hands through the implementation of auction web sites.
Web sites such as eBay solve the most basic of business problems, “How do I get to market?”
Auction websites provide the means to open a global market to anyone with Internet access.
Chapter 6
Social networking, mobile commerce and online auctions
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