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The Opt-In Statement
Each week, you will be asked to respond to the prompt or prompts in the discussion forum. Your initial post should be a minimum of 300 words in length, and you should respond to two additional posts from your peers.
Assume you are working for a company that sells music online. The marketing department would like to send e-mails to customers who have purchased music from the Web site. These e-mails would use information about the genres of music customers have purchased in the past and would offer those discounts on new releases in those genres. Discuss your thoughts/feelings about marketing managers using an opt-in statement for permission to send such emails that would appear when customers make their first purchase. Should all businesses/organizations have the opt-in statement? Or should they only have an opt-out statement in which you are automatically enrolled unless you accept/check the out-out statement?

Required Text
Schneider, G. P. (2015). Electronic Commerce (11th ed.).
Stamford, CT: Cengage Learning.
Boston, MA. ISBN: 9781285742298
BUS615 Ecommerce

Ethics and laws are mainly a function of culture (Schneider, 2015) and as such, a balance between the culture and the power, which is essentially a form of control, is necessary to establish an environment that is legal and ethical in the Ecommerce world.

“Physical geographical boundaries lead to legal boundaries” (Schneider, 2015, Figure 7-2) and define the relationship between Power, Effects, Legitimacy and Notice.

Establishing jurisdiction on the Internet is more difficult then in the actual world as there are no physical or geographical boundaries on the Internet.

Contracts between buyers and sellers are an essential part of the commerce and Ecommerce is no exception.

Ecommerce Web Sites provides invitations for offers of merchandise. Adding items to an online shopping cart is an indication of acceptance of the price and is the beginning of entering into a legal contract to purchase.

Chapter 7
Managing Electronic Commerce Implementations

When the purchases are finalized and paid for with a credit card or online secure payment system, the consumer has entered into a contract to make payment and accept the terms of the sale as indicated on the web site.

Figure 7-4 of Schneider, 2015 illustrates the contracting process online for Ecommerce.

Protecting copyrights and intellectual property on the Web is essential as access to the protected information on the web is pervasive. 

Web site copyrights are obtained from the government as filed by the appropriate paperwork to establish the official legal protection for a given individuals work, web site content included.

Many webs sites proved copy write information at the bottom of the main page. The copy write information not only serves to protect the content on the web site it is also useful in citing the web site information in academic writing.

Chapter 7
Managing Electronic Commerce Implementations

A digital form of a watermark also protects intellectual property such as images and music.

The digital watermark “ . . . is a digital code or stream embedded undetectably in a digital image or music file” (Schneider, 2015). These digital watermarks are steams identify the legal owner the material.

Online crime includes many of the same crimes that take place in the physical world such as “ . . . theft, stalking, distribution of pornography and gambling” (Schneider, 2015). 

Jurisdiction makes combating online crime difficult for many law enforcement organizations as the laws vary by region and culture around the world.

Chapter 7
Managing Electronic Commerce Implementations

Warfare and terrorism has increased online as the World Wide Web expands, the access to technology is increasingly less difficult to obtain and Internet access is now reaching to remote areas of the world.

“The US department of Home Land Security and international police agencies such as [INTERPOL] are devoting considerable resources to monitoring terrorists activities online” (Schneider, 2015). 

The Internet also has proven to be a formidable communications network for terrorist activities.

Conversely, the Internet has provided a means to support warfare for the US and its allies as evident from the use of information systems to conduct a cyber attack on Iraq during the first Iraq war, Desert Storm (Lewis, 2010).

Chapter 7
Managing Electronic Commerce Implementations

Ethical business practices are essential online as many online consumers communicate with each other through the Internet, social media and mobile devices.

As the propensity for online sales continues to grow, online merchants must adhere to an ethical code of conduct that provides for a secure enjoyable online experience.

The use of system generated emails based on user internet activity can be an ethical issue if the uses does not have the opportunity to either opt-in or opt-out of emails for products and services.

Figure 7-10 and figure 7-11 of Schneider, 2015, provide illustrations of the mechanization of opt-in and opt-out selectable options on a web site..

Chapter 7
Managing Electronic Commerce Implementations

Collecting and paying taxes on the web is possible through software that connects to the Internal Revenue Service (IRS). 

When companies establish a connection between “. . . a tax paying entity and the government . . . [a] nexus [is formed]” (Schneider, 2015). 

This nexus requires the payment of state sales tax. This tax is essentially a use tax based on a sales transaction (Schneider, 2015). 

Companies that conduct business on the web where a nexus is established between the state government and the business requires the payment of the use tax by the company and as such, this cost is passed on to the consumer.

Chapter 7
Managing Electronic Commerce Implementations

Charpter 7 summary




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