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FOR THE EXCLUSIVE USE OF A. STOKES, 2015. W14722 ALASKA AIRLINES: NAVIGATING CHANGE BRUCE J. AVOLIO, CHELLEY PATTERSON AND BRADFORD BAKER WROTE THIS… – BUSINESS & FINANCE

Review the case study “Alaska Airlines: Navigating Change” and then complete the following: (a) State what actually occurred in the case regarding Kotter’s steps 3 and 4 of developing a vision and strategy and communicating the change vision (two to three paragraphs),...